[1]危华,宋晓兵,原永丹.感知匹配性和卷入度对品牌延伸评价的影响机制研究[J].浙江理工大学学报,2013,30(05):796-800.
　WEI Hua,SONG Xiao bing,YUAN Yong dan.Research on Mechanism of Influence of Perception Matching and Involvement on Brand Extension Evaluation[J].Journal of Zhejiang Sci-Tech University,2013,30(05):796-800.

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感知匹配性和卷入度对品牌延伸评价的影响机制研究()

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