|本期目录/Table of Contents|

[1]张璐璐,张高亮,朱建荣,等.企业慈善动机感知对消费者态度的影响研究[J].浙江理工大学学报,2015,33-34(社科4):278-285.
 ZHANG Lu lu,ZHANG Gao liang,ZHU Jian rong,et al.Study of Influence of Corporate Philanthropy Motivation Perceptionon Customers Attitude[J].Journal of Zhejiang Sci-Tech University,2015,33-34(社科4):278-285.
点击复制

企业慈善动机感知对消费者态度的影响研究()
分享到:

浙江理工大学学报[ISSN:1673-3851/CN:33-1338/TS]

卷:
第33-34卷
期数:
2015年社科4期
页码:
278-285
栏目:
出版日期:
2015-08-10

文章信息/Info

Title:
Study of Influence of Corporate Philanthropy Motivation Perceptionon Customers Attitude
文章编号:
1673-3851 (2015) 04-0278-08
作者:
张璐璐 张高亮 朱建荣 贺浏璐
1. 浙江理工大学经济管理学院, 杭州 310018; 2. 浙江大学管理学院, 杭州 310058
Author(s):
ZHANG Lulu ZHANG Gaoliang ZHU Jianrong HE Liulu
1. School of Economic and Management, Zhejiang Sci-Tech University, Hangzhou 310018, China;2. School of Management, Zhejiang University, Hangzhou 310058, China
关键词:
感知慈善动机 慈善信息 消费者行为
分类号:
C939
文献标志码:
A
摘要:
通过构建不同的慈善线索下企业慈善动机感知对消费者态度影响模型,研究发现归因过程是作为信息线索和消费者反应结果间的中介变量,且不同的信息源发布消费者归因也是不同的,社会责任导向的归因较之其他归因更容易导致积极的消费者行为。该研究弥补了现有研究中对于消费者感知企业慈善动机对消费者态度影响研究的不足,对于进一步完善企业慈善的消费者营销效应具有重要意义。

参考文献/References:

[1] Yoon Y, Gurhan C Z, Schwarz N. The effect of corporate social responsibility (CSR) activities on companies with bad reputations[J]. Journal of Consumer Psychology, 2006, 16(4): 377-390.
[2] Beth M, Wi S K, Sandra F. Fit, campaign news source,and perceived motivations creating effective causerelated marketing campaigns: the role of causebrand[J]. Clothing and Textiles Research Journal, 2012, 30(3): 167-182.
[3] Heider F. The Psychology of Interpersonal Relations[M]. London: Psychology Press, 2013.
[4] Sanchez C M. Motives for corporate philanthropy in Elsalvador: altruism and political legitimacy[J]. Journal of Business Ethics, 2000, 27(4): 363-375.
[5] Kim S, Lee Y J. The complex attribution process of CSR motives[J]. Public Relations Review, 2012, 38(1): 168-170.
[6] Deitz G D, Myers S W, Stafford M R. Understanding consumer response to sponsorship information: a resource matching approach[J]. Psychology and Marketing, 2012, 29(4): 226-239.
[7] Becker Olsen K L, Cudmore B A, HILL R P. The impact of perceived corporate social responsibility on consumer behavior[J]. Journal of Business Research, 2006, 59(1): 46-53.
[8] Kim H S. A reputational approach examining publics attributions on corporate social responsibility motives[J]. Asian Journal of Communication, 2011, 21(1): 84-101.
[9] Myers B, Kwon W S, Forsythe A. Fit, campaign news source, and perceived motivations creating effective cause related marketing campaigns: the role of causebrand[J]. Clothing and Textiles Research Journal, 2012, 30(3): 167-182.
[10] Groza  M D, Pronschinsk M R, Walker M. Perceived organizational motives and consumer responses to proactive and reactive CSR[J]. Journal of Business Ethics, 2011, 102(4): 639-652.
[11] 蔡宁, 吴结兵. 经济理性, 社会契约与制度规范: 企业慈善动机问题研究综述与扩展[J]. 浙江大学学报: 人文社会科学版, 2009, 39(2): 64-73.
[12] Deitz G D, Myers S W, Stafford M R. Understanding consumer response to sponsorship information: a resourcematching approach[J]. Psychology & Marketing, 2012, 29(4): 226-239.

备注/Memo

备注/Memo:
收稿日期: 2015-03-09
基金项目: 浙江理工大学企业管理省重点学科研究生教育创新计划项目(qyglzd201402)
作者简介: 张璐璐(1990-),女,河南濮阳人,硕士研究生,主要从事企业管理方面的研究
通信作者: 张高亮,E-mail:1060602322@qq.com
更新日期/Last Update: 2015-09-07