|本期目录/Table of Contents|

[1]任力,赵妍. 我国高校服装电子商务人才的培养[J].浙江理工大学学报,2012,29(06):923-927.
 REN Li,ZHAO Yan. Interdisciplinary Model of Fashion Marketing andECommerce Education[J].Journal of Zhejiang Sci-Tech University,2012,29(06):923-927.
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 我国高校服装电子商务人才的培养()
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浙江理工大学学报[ISSN:1673-3851/CN:33-1338/TS]

卷:
第29卷
期数:
2012年06期
页码:
923-927
栏目:
出版日期:
2012-12-28

文章信息/Info

Title:
 Interdisciplinary Model of Fashion Marketing andECommerce Education
文章编号:
16733851 (2012) 06092305
作者:
 任力 赵妍
 浙江理工大学服装学院, 杭州 310018
Author(s):
 REN Li ZHAO Yan
 School of Fashion, Zhejiang SciTech University, Hangzhou 310018, China
关键词:
 服装 电子商务 人才培养
分类号:
G642.4
文献标志码:
A
摘要:
    当前我国服装电子商务发展迅猛,导致专业人才缺口越来越大,影响了该行业的可持续性发展。文章探讨如何在国内高校服装专业原有课程基础上,建立新的服装电子商务系列课程,以及如何与时俱进,采用新的教学模式,培养出适合现代企业需要的服装电子商务人才。

参考文献/References:

 [1]易观国际. 2011年第2季度中国网上零售市场季度监测[DB/OL].[2011\|07\|01]. http://www.eguan.cn/article.php?aid=114534.
[2] 欧内斯特·博耶. 关于美国教育改革的演讲[C] . 北京: 教育科学出版社, 2002: 78.
[3]艾瑞咨询. 中国电子商务从业人员职业发展及薪酬研究报告[DB/OL].[2011\|03\|01]. http://www.iresearch.com.cn/report/.
[4] 周光礼, 朱家德. 重建教学: 我国“研究性学习”三十年评述[J]. 高等工程教育研究, 2009(2): 39.
[5] 李北雁. 服装网络营销探讨和研究[J]. 商场现代化, 2007(4): 217\|218.

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备注/Memo

备注/Memo:
 收稿日期: 2011-03-28
基金项目: 国家级服装实验教学中心(11312932311008)
作者简介: 任力(1972-),男,天津人,硕士,副教授,主要从事服装设计与营销的研究。
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