|本期目录/Table of Contents|

[1]季晓芬,李士冬,肖增瑞,等.中国消费者对奢侈品正品与仿冒品购买意愿影响因素的比较分析[J].浙江理工大学学报,2019,41-42(社科5):451-458.
 JI Xiaofena,LI Shidongb,XIAO Zengruia,et al.Comparative analysis of factors influencing Chinese consumers′ purchase intention to genuine and counterfeit luxury goods[J].Journal of Zhejiang Sci-Tech University,2019,41-42(社科5):451-458.
点击复制

中国消费者对奢侈品正品与仿冒品购买意愿影响因素的比较分析()
分享到:

浙江理工大学学报[ISSN:1673-3851/CN:33-1338/TS]

卷:
第41-42卷
期数:
2019年社科5期
页码:
451-458
栏目:
出版日期:
2019-09-30

文章信息/Info

Title:
Comparative analysis of factors influencing Chinese consumers′ purchase intention to genuine and counterfeit luxury goods
文章编号:
1673-3851 (2019) 10-0451-08
作者:
季晓芬李士冬肖增瑞蔡丽玲
浙江理工大学,a.国际教育学院;b.服装学院,杭州 310018
Author(s):
JI XiaofenaLI ShidongbXIAO ZengruiaCAI Lilinga
a. School of International Education;b. School of Fashion Design & Engineering, Zhejiang Sci Tech University, Hangzhou310018, China
关键词:
消费者奢侈品正品仿冒购买意愿影响因素复合模型多群组分析
分类号:
TS941
文献标志码:
A
摘要:
为探究中国消费者对奢侈品正品与仿冒品购买意愿的影响因素的差异,基于购买意愿复合模型,使用SPSS 24 0和AMOS 24 0软件分析问卷调查数据,应用结构方程模型多群组分析方法,研究了态度、主观规范、感知控制、面子意识和群体一致这五种因素对奢侈品正品和仿冒品购买意愿的不同影响。实证分析结果显示:相比于奢侈品正品,感知控制和群体一致对仿冒品购买意愿的影响更大;态度、主观规范和面子意识对奢侈品正品和仿冒品的购买意愿的影响均无显著差异。根据研究结果提出奢侈品营销和管理建议,以期促进奢侈品行业的健康发展。

参考文献/References:

[1]吴建秋,季晓芬. 转型期的中国奢侈品市场[J].经营与管理,2014(11):28-30.
[2]ClaudiaD A, Federica L. Luxury goods worldwide market study[R/OL]. (2018-12-03)[2019-04-13]. https://max.book118.com/html/2018/1203/5001302301001333.shtm.
[3]GeigerOneto S, Gelb B D, Walker D, et al. “Buying status” by choosing or rejecting luxury brands and their counterfeits[J]. Journal of the Academy Marketing Science, 2013, 41(3): 357-372.
[4]新浪财经. OECD:全球假货六成出自中国,耐克最重灾区[EB/OL]. (2016-04-19)[2019-04-13]. http://finance.sina.com.cn/stock/usstock/c/2016-04-19/doc ifxriqqx3011194.shtml.
[5]刘思薇. 年轻群体奢侈品消费动机及购买意愿研究[D].徐州: 江苏师范大学, 2017.
[6]李珍,鲁成. 服装消费者仿冒奢侈品购买行为机理研究[J]. 丝绸,2018,55(5):51-58.
[7]周丽永,周庭锐. 消费者购买仿冒品行为的理论探析[J]. 商业研究,2012,421(5):165-169.
[8]逯建,李灵杰. 什么影响着中国奢侈品的消费:来自家庭金融调查的证据[J]. 产业经济评论,2016(5):93-104.
[9]王珏. 大学生奢侈品消费心理透析及其干预[J]. 兰州学刊,2016(4):152156.
[10]朱晓辉. 中国消费者奢侈品消费动机的实证研究[J]. 商业经济与管理,2007(7):42-48.
[11]王慧. 基于消费者行为分析的中国奢侈品消费相关问题探讨[J]. 企业经济,2009(5):84-87.
[12]Chaudhry  P E, Stumpf S A. Consumer complicity with counterfeit products[J]. Journal of Consumer Marketing, 2011, 28(2): 139-151.
[13]StravinskieneJ, Dovaliene A, Ambraazeviciute R. Factors influencing intent to buy counterfeits of luxury goods[J]. Economics & Management, 2014, 18(4): 761-768.
[14]Francis J E, Burgess L, Lu M. Hip to be cool: A Gen Y view of counterfeit luxury products[J]. Journal of Brand Management, 2015, 22(7):588-602.
[15]Natee S, Nuttapol A. The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention[J]. MarketTrziste, 2018, 30(1): 41-60.
[16]KianY K. Understanding consumers’ purchase intention towards counterfeit luxury goods: An integrated model of neutralisation techniques and perceived risk theory[J]. Asia Pacific Journal of Marketing and Logistics, 2018, 30(2): 495-516.
[17]郭俊辉,袁云峰,徐小青. 仿冒品重复消费的动力机制[J]. 财贸经济,2012(1):123-131.
[18]AjzenI. The theory of planned behavior[J]. Organizational Behavior and Human Decision Processes, 1991(50): 179-211.
[19]Jin B, Ji H K. Purchase intention of Chinese consumers toward a US apparel brand: A test of a composite behavior intention model[J]. Journal of Consumer Marketing, 2011, 28(3):187-199.
[20]Kapil K, Manoj M. Fakelove: Brand love for counterfeits[J]. Marketing Intelligence & Planning, 2018, 36(6): 661-677.
[21]高键,魏胜. 基于计划行为理论的生活方式绿色化形成的双重交互效应研究[J]. 经济与管理评论,2018(2):51-61.
[22]Ling J, Veronique C. Love for luxury, preference for counterfeits: A qualitative study in counterfeit luxury consumption in China[J]. International Journal of Marketing Studies, 2012, 4(6): 103-115.
[23]Shimp T A, Kavas A. The theory of reasoned action applied to coupon usage[J]. Journal of Consumer Research, 1984, 11(3): 795-810.
[24]Kang H, Hahn M, Fortin D R, et al. Effects of perceived behavioral control on the consumer usage intention of ecoupons[J]. Psychology and Marketing, 2006, 23(10): 841-864.
[25]KidwellB, Jewell R D. An examination of perceived behavioral control: Internal and external influences on intention[J]. Psychology and Marketing, 2003, 20(7): 25-42.
[26]Lee C. Modifying all American consumer behavior model for consumers in Confucian culture: The case of Fishbein behavioral intention model[J]. Journal of International Consumer Marketing, 1990, 3(1): 27-50.
[27]张剑渝,杜青龙. 参考群体、认知风格与消费者购买决策:一个行为经济学视角的综述[J]. 经济学动态,2009(11):83-86.

相似文献/References:

[1]王永亮,吴雪晨.奢侈品走私犯罪风险及预防[J].浙江理工大学学报,2019,41-42(社科5):557.
 WANG Yongliang,WU Xuechen.Analysis on the risk and prevention of smuggling crime of luxury goods in China[J].Journal of Zhejiang Sci-Tech University,2019,41-42(社科5):557.

备注/Memo

备注/Memo:
收稿日期:2019-03-07
网络出版日期:2019-05-15
基金项目:浙江省哲学社会科学重点研究基地浙江理工大学浙江省丝绸与时尚文化研究中心课题(ZSFCRC201805ZL);浙江省自然科学基金项目(LQ18G020008)
作者简介:季晓芬(1971-),女,浙江仙居人,教授,博士,主要从事服装企业管理与营销、服装供应链管理、团队创新方面的研究。
通信作者:肖增瑞,E-mail:xiaozengrui@zstu.edu.cn
更新日期/Last Update: 2019-11-04