|本期目录/Table of Contents|

[1]季晓芬,李士冬,肖增瑞,等.中国消费者对奢侈品正品与仿冒品购买意愿影响因素的比较分析[J].浙江理工大学学报,2019,41-42(社科5):451-458.
　JI Xiaofena,LI Shidongb,XIAO Zengruia,et al.Comparative analysis of factors influencing Chinese consumers′ purchase intention to genuine and counterfeit luxury goods[J].Journal of Zhejiang Sci-Tech University,2019,41-42(社科5):451-458.
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中国消费者对奢侈品正品与仿冒品购买意愿影响因素的比较分析()
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浙江理工大学学报[ISSN:1673-3851/CN:33-1338/TS]

卷:
第41-42卷
期数:
2019年社科5期
页码:
451-458
栏目:
出版日期:
2019-09-30

文章信息/Info

Title:
Comparative analysis of factors influencing Chinese consumers′ purchase intention to genuine and counterfeit luxury goods
文章编号:
1673-3851 (2019) 10-0451-08
作者:
季晓芬; 李士冬; 肖增瑞; 蔡丽玲
浙江理工大学，a.国际教育学院；b.服装学院，杭州 310018
Author(s):
JI Xiaofena; LI Shidongb; XIAO Zengruia; CAI Lilinga
a. School of International Education;b. School of Fashion Design & Engineering, Zhejiang Sci Tech University, Hangzhou310018, China
关键词:
消费者; 奢侈品; 正品; 仿冒; 购买意愿; 影响因素; 复合模型; 多群组分析
分类号:
TS941
文献标志码:
A
摘要:
为探究中国消费者对奢侈品正品与仿冒品购买意愿的影响因素的差异，基于购买意愿复合模型，使用SPSS 24 0和AMOS 24 0软件分析问卷调查数据，应用结构方程模型多群组分析方法，研究了态度、主观规范、感知控制、面子意识和群体一致这五种因素对奢侈品正品和仿冒品购买意愿的不同影响。实证分析结果显示：相比于奢侈品正品，感知控制和群体一致对仿冒品购买意愿的影响更大；态度、主观规范和面子意识对奢侈品正品和仿冒品的购买意愿的影响均无显著差异。根据研究结果提出奢侈品营销和管理建议，以期促进奢侈品行业的健康发展。

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备注/Memo

备注/Memo:
收稿日期：2019-03-07
网络出版日期：2019-05-15
基金项目：浙江省哲学社会科学重点研究基地浙江理工大学浙江省丝绸与时尚文化研究中心课题（ZSFCRC201805ZL）；浙江省自然科学基金项目（LQ18G020008）
作者简介：季晓芬（1971-），女，浙江仙居人，教授，博士，主要从事服装企业管理与营销、服装供应链管理、团队创新方面的研究。
通信作者：肖增瑞，E-mail：xiaozengrui@zstu.edu.cn
更新日期/Last Update: 2019-11-04